The national voice for Australian dairy farmers

ADIC Board

The primary role of the Australian Dairy Industry Council (ADIC)’s Board is to provide strategic direction and input towards whole of industry policy development. Comprised of eight members – four directors from Australian Dairy Farmers (ADF) and four directors from the Australian Dairy Products Federation (ADPF) – the ADIC Board mutually represents the interests of dairy farmers and dairy processors, providing a unique whole of industry approach to policy and advocacy. The Board is also responsible for approving the ADIC Annual Investment Plan (AAIP) and the allocation of funds to support the development and delivery of the priorities listed in the plan.

Terry RichardsonChair

Terry Richardson was appointed as ADF Business Director in November 2015, acting ADIC Chair in December 2016 and ADIC Chair in November 2017

Terry operates a dairy farm with his family in Deans Marsh, South West Victoria, where he has lived since 2004. The farm has seasonal calving pattern and milks 600 cows.

Terry has held a number of positions in the dairy industry, both in New Zealand and Australia. He was a director of Kiwi Co-operative Dairies for 7 years and a dairy consultant with Agriculture New Zealand for 7 years. After moving to Australia he joined his local UDV branch and was later appointed to the South West Regional Extension Committee. He was previously Chairman of Warrnambool Cheese and Butter Company and was a director of the company for 8 years. Terry has also served on many community boards and committees.

He holds a Bachelor of Agricultural Economics, a Diploma of Business Studies, and is a Member of the Australian Institute of Company Directors.


Grant CrothersDeputy Chair

Grant Crothers has over 25 years of experience in the processing sector and a deep insight into the Australian and international dairy industry. As CEO and Managing Director of Burra Foods, Grant’s leadership has seen the business grow from a start-up in 1991, to one of Australia’s largest processing companies with offices in Melbourne, Tokyo and Hong Kong.

Having spent his career in food marketing and manufacturing with a heavy bias toward the dairy industry; Grant is committed to building the reputation of the Australian dairy industry and its food security credentials.

Grant is a Director of the Australian Dairy Industry Council (ADIC) Board, has a Bachelor of Business in Marketing, and is a graduate of Harvard Business School Owner/President Management.

He is married with three children.




Simone JolliffeADF Representative

Simone Jolliffe's passion for agriculture was fostered by her family, and a childhood spent on a beef cattle farm. Simone has embraced the commitment, intensity and challenges of dairy since joining her husband, Neil, on the Jolliffe farm in 2000. Situated on the Murrumbidgee River, near Wagga Wagga, NSW, Neil and Simone purchased the property in 2008. Farming with her husband and young family, Simone is involved in all aspects of the business from livestock and pastures, through to finances and human resource management.

Simone joined the ADF Board in January 2014, was elected President in November 2015. She held this position until assuming the role of Vice President in May 2016. Simone was re-elected as a Director in November 2017. Simone has held a range of industry roles at the local, state and national level over many years. They include her current role as a DataGene Director, NSW Primary Industries Ministerial Advisory Council member plus previous Deputy Chair of Dairy NSW. She has also been actively involved in local Holstein Australia committees and a variety of community organisations. Simone is passionate about grassroots support to farmers and development of strong community leadership.

Simone completed a Bachelor of Rural Science at the University of New England, Armidale and is a graduate of the Australian Institute of Company Directors.

John WilliamsADPF Representative

John Williams is the General Manager of Sales, Marketing and Innovation at Warrnambool Cheese & Butter (WCB). John has over 23 years experience in trading hard and soft commodities with a focus on agricultural products, primarily to the Asian region. He is responsible for sales, marketing and distribution of WCB’s bulk dairy product, internationally and domestically. He also oversees the company’s research and development program, as well as warehousing and logistics.

John is currently a director of Australia’s dairy industry peak body, the Australian Dairy Industry Council and Vice President of the Australian Dairy Products Federation. He has also been a director of WCB Kabushiki Kaisha, Japan and Dairy Innovation Australia Ltd.

John has a Graduate Diploma in International Business at Monash University, Bachelor of Economics and Asian Studies at The Australian National University, and a Graduate Certificate of Australian Rural Leadership at James Cook University.

Bruce DonnisonADF Representative

Bruce Donnison has more than 30 years' experience across the total Dairy Industry supply chain in NZ and Australia.

He led the Australian 50/50 joint venture between Fonterra and Bonlac Foods Ltd in 2003 which subsequently moved to the 100% formation of Fonterra Australia in 2005. He continued a commercial career as Managing Director Ingredients for Fonterra Australia, responsible for farmer relationships, manufacturing and Ingredient sales and marketing. Bruce has also held a non-farmer director role with Dairy Australia, an organisation responsible for the farmer investment into Research, Development and Adoption of new technologies across the Australian Dairy supply chain.

Presently, Bruce is a Director at Van Diemans Land Co., a Board member of Moonlake Pty Ltd and a Director with Compass Agribusiness - a dairy consulting business. He is also involved directly in a number of farming investments in Tasmania.

John VerstedenADF Representative

John Versteden is a dairy farmer from West Gippsland in south-east Victoria and has been an ADF National Councillor, elected to the position in 2015. John has a long history of industry involvement, including holding former leadership positions as Central Councillor of the United Dairyfarmers of Victoria (UDV) and Director and Chair of Gippsdairy.

John is the current Chair of Dairy Australia's Dairy Industry People Development Council and played an instrumental role in the formation of the National Centre for Dairy Education Australia. He is also currently UDV Vice President.

John, in partnership with his wife, Lyn, commenced farming at Longwarry in Gippsland after migrating from the construction industry. The Versteden's have since progressed through the various stages of share farming, leasing, and now ownership. John and Lyn have two adult daughters.

John holds a view that dairy farming has been and still is one of the most rewarding careers, both personally and professionally, that people can choose to be involved in.

Peter StahleADPF Secretariat

Peter Stahle was appointed Executive Director of the Australian Dairy Products Federation (ADPF) in 2004. In this part-time role he represents the common interests of dairy manufacturers, processors and traders of dairy products. For the past 25 years he has worked as a Management Consultant, initially with the Boston Consulting Group and then as a sole operator providing consulting and executive coaching services to a diverse range of clients in a wide range of industries.

Prior to this, Peter was a Research Scientist with the Victorian Department of Agriculture working on the control of invertebrate pests of pasture, and also taught Zoology at La Trobe University. He has a long established interest in the growing of mushrooms and truffles and is currently the President of the Australian Truffle Growers Association. Peter owns and operates a truffiere in Highlands, Central Victoria.

Peter has a Bachelor of Science with Honours, Doctor of Philosophy from La Trobe University, Masters of Business Administration from The University of Melbourne, and a Certificate in Executive Coaching from Sydney University.

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Level 2
22 William Street
Melbourne VIC 3000

Tel: (03) 8621 4200

Fax: (03) 8621 4280

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