The national voice for Australian dairy farmers

ADF Board

As the primary governance body of Australian Dairy Farmers (ADF), the Board’s principle responsibility is to oversee, approve and monitor the strategic direction of the organisation.

Seeking strategy direction from the National Council - ADF’s state representative body - and ADF’s Policy Advisory Groups (PAGs), the Board ensures activities undertaken by ADF meet the shared national priorities of dairy farmers across Australia, and the views of key stakeholder groups are taken into account.

The ADF Board plays a crucial role in electing the President and National Council members, and selecting the ADF Independent Director and the Chair of each PAG. The Board is also responsible for monitoring the integrity of financial reporting, overseeing risk management and legal compliance, and providing guardianship of corporate values.

Terry RichardsonActing President

Terry Richardson operates a dairy farm with his family in Deans Marsh, South West Victoria, where he has lived since 2004. The farm has seasonal calving pattern and milks 600 cows.

Terry was appointed acting President in December 2016, and as an ADF Business Director in November 2015.

Terry has held a number of positions in the dairy industry, both in New Zealand and Australia. He was a director of Kiwi Co-operative Dairies for seven years and a dairy consultant with Agriculture New Zealand for seven years. After moving to Australia he joined his local UDV branch and was later appointed to the South West Regional Extension Committee. He was previously Chairman of Warrnambool Cheese and Butter Company and was a director of the company for eight years. Terry has also served on many community boards and committees.

Terry completed a Bachelor of Agricultural Economics, a Diploma of Business Studies, and is a Member of the Australian Institute of Company Directors.


Simone JolliffeDirector

Simone Jolliffe’s passion for agriculture was fostered by her family, and a childhood spent on a beef cattle farm. Simone has embraced the commitment, intensity and challenges of dairy since joining her husband, Neil, on the Jolliffe farm in 2000. Situated on the Murrumbidgee River, near Wagga Wagga, NSW, Neil and Simone purchased the property in 2008. Farming with her husband and young family, Simone is involved in all aspects of the business from livestock and pastures, through to finances and human resource management.

Simone joined the ADF Board in January 2014, was elected to President in November 2015, and held this position until she assumed the role of Vice President in May 2016. Simone is Deputy Chair of Dairy NSW’s Board, and a graduate of the Australian Institute of Company Directors.

Simone is passionate about grassroots support to farmers. She has a strong community leadership base having been involved with: Young Cattleman’s Union; Holstein Australia, Murrumbidgee Branch; Possum’s Daycare and Rainbow Preschool Management committees; North Wagga Public School's Parents and Citizens Association.

Simone completed a Bachelor of Rural Science at the University of New England, Armidale


Tyran JonesDirector

Tyran Jones is a partner in a Victorian dairy farm and is a strong advocate for agricultural innovation. He believes that the sector needs to focus on driving a profitable, growing, industry. His vision sets bold targets and mechanisms for increasing returns on assets, growing milk production, embracing new tools and technologies, and establishing Australia's position as a key global dairy exporter.

Tyran has been a Business Director on the ADF Board since November 2014.

Tyran has held a number of industry leadership positions: Former President of the United Dairyfarmers of Victoria; Former Director of the Geoffrey Gardiner Foundation; Chair of GippsDairy, and is currently a member of the industry Steering Committees overseeing critical research, development and extension (R, D & E) national programs.

Tyran completed a Bachelor of Engineering and worked in that capacity, before returning to the family farm.


Bruce DonnisonDirector

Bruce Donnison has more than 30 years' experience across the total Dairy Industry supply chain in NZ and Australia.

He led the Australian 50/50 joint venture between Fonterra and Bonlac Foods Ltd in 2003 which subsequently moved to the 100% formation of Fonterra Australia in 2005. He continued a commercial career as Managing Director Ingredients for Fonterra Australia, responsible for farmer relationships, manufacturing and Ingredient sales and marketing. Bruce has also held a non-farmer director role with Dairy Australia, an organisation responsible for the farmer investment into Research, Development and Adoption of new technologies across the Australian Dairy supply chain.

Presently, Bruce is a Director at Van Diemans Land Co., a Board member of Moonlake Pty Ltd and a Director with Compass Agribusiness - a dairy consulting business. He is also involved directly in a number of farming investments in Tasmania.

Dr Dedee WoodsideIndependent Director

Dr Dedee Woodside has held a number of leadership roles in natural resource management, rural community engagement and international development. She has held senior posts in government, non-government and private industry and has been at the leading edge of change in how government and industries work with communities to share critical knowledge about natural resources and work collectively to bring about changes on the ground for the benefit of all stakeholders including the environment.

Dedee was elected to the ADF Board as Independent Director in November 2015.

Her work has included Australian agricultural commodities such as rice, cotton, sugar, horticulture, and other sectors such as fisheries, one-health programs in Indigenous communities, tourism and energy. Dedee is an applied ecologist who developed skills working on programs in developing communities in Africa, South Pacific, South East Asia, and Latin America, and rural and remote communities in Australia.

Dedee views herself as an innovative thinker and a value-driven change expert with a deep knowledge of natural systems and community engagement. Her family manages their bush property in the Barrington Tops Region of New South Wales for its natural value, which is in the vicinity of the World Heritage Listed Gondwana Rainforests.

Contact Details

Level 2 Swann House
22 William Street
Melbourne VIC 3000

Tel: (03) 8621 4200

Fax: (03) 8621 4280

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