The national voice for Australian dairy farmers

ADF Board

As the primary governance body of Australian Dairy Farmers (ADF), the Board’s principle responsibility is to oversee, approve and monitor the strategic direction of the organisation.

Seeking strategy direction from the National Council - ADF’s state representative body - and ADF’s Policy Advisory Groups (PAGs), the Board ensures activities undertaken by ADF meet the shared national priorities of dairy farmers across Australia, and the views of key stakeholder groups are taken into account.

The ADF Board plays a crucial role in electing the President and National Council members, and selecting the ADF Independent Director and the Chair of each PAG. The Board is also responsible for monitoring the integrity of financial reporting, overseeing risk management and legal compliance, and providing guardianship of corporate values.

Terry RichardsonPresident

Terry Richardson operates a dairy farm with his family in Deans Marsh, South West Victoria, where he has lived since 2004. The farm has seasonal calving pattern and milks 600 cows.

Terry was appointed ADF Business Director in November 2015, Acting President in December 2016 and appointed as President in November 2017.

Terry has held a number of positions in the dairy industry, both in New Zealand and Australia. He was a director of Kiwi Co-operative Dairies for seven years and a dairy consultant with Agriculture New Zealand for seven years. After moving to Australia he joined his local UDV branch and was later appointed to the South West Regional Extension Committee. He was previously Chairman of Warrnambool Cheese and Butter Company and was a director of the company for eight years. Terry has also served on many community boards and committees.

Terry completed a Bachelor of Agricultural Economics, a Diploma of Business Studies, and is a Member of the Australian Institute of Company Directors.


Simone JolliffeDirector


Simone Jolliffe's passion for agriculture was fostered by her family, and a childhood spent on a beef cattle farm. Simone has embraced the commitment, intensity and challenges of dairy since joining her husband, Neil, on the Jolliffe farm in 2000. Situated on the Murrumbidgee River, near Wagga Wagga, NSW, Neil and Simone purchased the property in 2008. Farming with her husband and young family, Simone is involved in all aspects of the business from livestock and pastures, through to finances and human resource management.

Simone joined the ADF Board in January 2014, was elected President in November 2015. She held this position until assuming the role of Vice President in May 2016. Simone was re-elected as a Director in November 2017. Simone has held a range of industry roles at the local, state and national level over many years. They include her current role as a DataGene Director, NSW Primary Industries Ministerial Advisory Council member plus previous Deputy Chair of Dairy NSW. She has also been actively involved in local Holstein Australia committees and a variety of community organisations. Simone is passionate about grassroots support to farmers and development of strong community leadership.

Simone completed a Bachelor of Rural Science at the University of New England, Armidale and is a graduate of the Australian Institute of Company Directors.



Bruce DonnisonDirector

Bruce Donnison has more than 30 years' experience across the total Dairy Industry supply chain in NZ and Australia.

He led the Australian 50/50 joint venture between Fonterra and Bonlac Foods Ltd in 2003 which subsequently moved to the 100% formation of Fonterra Australia in 2005. He continued a commercial career as Managing Director Ingredients for Fonterra Australia, responsible for farmer relationships, manufacturing and Ingredient sales and marketing. Bruce has also held a non-farmer director role with Dairy Australia, an organisation responsible for the farmer investment into Research, Development and Adoption of new technologies across the Australian Dairy supply chain.

Presently, Bruce is a Director with Compass Agribusiness - a dairy consulting business and the Australian Dairy Industry Council (ADIC). He is also involved directly in a number of farming investments in Tasmania.


John VerstedenDirector

John Versteden is a dairy farmer from West Gippsland in south-east Victoria and has been an ADF National Councillor, elected to the position in 2015. John has a long history of industry involvement, including holding former leadership positions as Central Councillor of the United Dairyfarmers of Victoria (UDV) and Director and Chair of Gippsdairy.

John is the current Chair of Dairy Australia's Dairy Industry People Development Council and played an instrumental role in the formation of the National Centre for Dairy Education Australia.

John, in partnership with his wife, Lyn, commenced farming at Longwarry in Gippsland after migrating from the construction industry. The Versteden's have since progressed through the various stages of share farming, leasing, and now ownership. John and Lyn have two adult daughters.

John holds a view that dairy farming has been and still is one of the most rewarding careers, both personally and professionally, that people can choose to be involved in.


Victoria TaylorIndependent Director

Victoria Taylor brings over two decades’ experience in agricultural policy and communications, non-profit management and stakeholder engagement to the Board. A former Executive Director of the Ricegrowers’ Association of Australia, she is passionate about the development of profitable and sustainable agricultural industries. Victoria is a Ministerial appointment to the Rice Marketing Board for the State of NSW and an Independent Director of the Safety Institute of Australia. She owns a business that provides strategic policy and communications support to clients in primary industries and manages the Horticulture Strategy under the National Primary Industries RD&E Framework on behalf of Commonwealth and State agencies. She is a Graduate of the AICD Company Directors Course.

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Level 2
22 William Street
Melbourne VIC 3000

Tel: (03) 8621 4200

Fax: (03) 8621 4280

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