The Agribusiness Outlook Australia event will explore the strategies for primary producers to access and leverage the global demand for Australian produce.
With sessions exploring how to access overseas markets, how to establish a reputable brand, and how to strategically position your organisation for
success, this event will provide a platform to share best practice examples, innovative approaches and other strategic ways to secure a profitable
and productive future.
In particular, the event will explore the tools to make Australia the next global supplier, due to the considerable economic expectation pinned on the
growing appetite for Australian produce.
High international demand is great news for the security of Australian agribusiness. For example, when Coles dropped Bega Cheese in February for its private
label cheese manufacturing and packaging this could have been detrimental for Bega if it had no further opportunities to access even greater revenue.
The dairy producer responded to the change in supply arrangements with Coles by redirecting their supply to other markets, like China, and rapidly growing
their infant formula and nutritional platforms to attract much greater margins. Bega’s Chief Executive, Aidan Coleman, has noted that the strong global
demand for infant formula will offset the loss of the Cole’s contract, estimated to be around $130 million.
Prior to the terminated contract, Bega’s share price had surged more than 42 per cent after announcing a joint venture with Blackmores to develop branded
infant formula and sell into China. The positive results attained from the early stages of the Bega/Blackmore partnership indicate a prosperous future
for the two companies, and endless possibilities for Australian agribusiness.
However, not all producers could bounce back from such an unexpected loss. Transitioning to high-margin products and bigger markets requires significant
resources and investment. But this does not limit access to overseas markets to only those who hold noteworthy resources.
Bulla Dairy Foods are a great example of how even small business can access markets and opportunities overseas. Although it will still be a few years before
Bulla can focus more of their business with China, they are currently preparing by innovating and building a competitive export portfolio to unlock
and maximise the benefits available.
The Agribusiness Outlook Australia is a not-to-be-missed forum that will examine, amongst other topics, how to leverage global demand through a diverse
collection of case-studies including from Bega Cheese, Graincorp, Coles and Bulla Dairy Foods, with the overall intention to secure a productive, profitable
and successful future for all Australian agribusiness.
For more details about the conference please download the brochure here