The national voice for Australian dairy farmers

ADIC Board

The primary role of the Australian Dairy Industry Council (ADIC)’s Board is to provide strategic direction and input towards whole of industry policy development. Comprised of eight members – four directors from Australian Dairy Farmers (ADF) and four directors from the Australian Dairy Products Federation (ADPF) – the ADIC Board mutually represents the interests of dairy farmers and dairy processors, providing a unique whole of industry approach to policy and advocacy. The Board is also responsible for approving the ADIC Annual Investment Plan (AAIP) and the allocation of funds to support the development and delivery of the priorities listed in the plan.

Terry RichardsonActing Chair

Terry Richardson was appointed as acting Chair in December 2016, and an ADF Business Director in November 2015.

Terry operates a dairy farm with his family in Deans Marsh, South West Victoria, where he has lived since 2004. The farm has seasonal calving pattern and milks 600 cows.

Terry has held a number of positions in the dairy industry, both in New Zealand and Australia. He was a director of Kiwi Co-operative Dairies for 7 years and a dairy consultant with Agriculture New Zealand for 7 years. After moving to Australia he joined his local UDV branch and was later appointed to the South West Regional Extension Committee. He was previously Chairman of Warrnambool Cheese and Butter Company and was a director of the company for 8 years. Terry has also served on many community boards and committees.

He holds a Bachelor of Agricultural Economics, a Diploma of Business Studies, and is a Member of the Australian Institute of Company Directors.


Grant CrothersDeputy Chair

Grant Crothers has over 25 years of experience in the processing sector and a deep insight into the Australian and international dairy industry. As CEO and Managing Director of Burra Foods, Grant’s leadership has seen the business grow from a start-up in 1991, to one of Australia’s largest processing companies with offices in Melbourne, Tokyo and Hong Kong.

Having spent his career in food marketing and manufacturing with a heavy bias toward the dairy industry; Grant is committed to building the reputation of the Australian dairy industry and its food security credentials.

Grant is a Director of the Australian Dairy Industry Council (ADIC) Board, has a Bachelor of Business in Marketing, and is a graduate of Harvard Business School Owner/President Management.

He is married with three children.




Simone JolliffeADF Representative

Simone Jolliffe joined the Australian Dairy Farmers (ADF) Board in January 2014.

Simone’s passion for agriculture was fostered by her family and a childhood spent on a cattle farm. Her interest in agriculture was further developed through her studies at the University of New England in Armidale, where she completed her Bachelor of Rural Science.

Raised on a beef property, Simone has embraced the commitment, intensity and challenges of dairy since joining her husband, Neil, on the Jolliffe farm in 2000. Situated on the Murrumbidgee River, near Wagga Wagga, NSW, Neil and Simone purchased the property in 2008. Farming with her husband and young family, Simone is involved in all aspects of the business from livestock and pastures, through to finances and human resource management.

Simone is passionate about supporting farmers’ at the grassroots. She has a strong community leadership base having been a part of the Young Cattleman’s Union, as well as the Murrumbidgee Holstein Branch, Possum’s Daycare and Rainbow Preschool Management committees, and North Wagga Public School's Parents and Citizens Association.

Simone is also the former Deputy Chair of Dairy NSW’s Board and a graduate of the Australian Institute of Company Directors.

John WilliamsADPF Representative

John Williams is the General Manager of Sales, Marketing and Innovation at Warrnambool Cheese & Butter (WCB). John has over 23 years experience in trading hard and soft commodities with a focus on agricultural products, primarily to the Asian region. He is responsible for sales, marketing and distribution of WCB’s bulk dairy product, internationally and domestically. He also oversees the company’s research and development program, as well as warehousing and logistics.

John is currently a director of Australia’s dairy industry peak body, the Australian Dairy Industry Council and Vice President of the Australian Dairy Products Federation. He has also been a director of WCB Kabushiki Kaisha, Japan and Dairy Innovation Australia Ltd.

John has a Graduate Diploma in International Business at Monash University, Bachelor of Economics and Asian Studies at The Australian National University, and a Graduate Certificate of Australian Rural Leadership at James Cook University.

Tyran JonesADF Representative

Tyran Jones completed a Bachelor of Engineering and worked in that capacity, before returning to the family farm. Tyran holds a number of industry leadership positions. He is a member of the Australian Dairy Farmers (ADF) Board and National Council, and former President of the United Dairyfarmers of Victoria (UDV).

In addition to these advocacy roles, Tyran was a Director of The Geoffrey Gardiner Foundation, Chair of GippsDairy, and is currently a member of the industry Steering Committees which oversee critical research, development and extension (R,D & E) national programs.

Tyran is a partner in a Victorian dairy farm and is a strong advocate for agricultural innovation. He believes that the sector needs to focus on driving a profitable, growing, industry. His vision sets bold targets and mechanisms for increasing returns on assets, growing milk production, embracing new tools and technologies, and establishing Australia's position as a key global dairy exporter.

Peter StahleADPF Secretariat

Peter Stahle was appointed Executive Director of the Australian Dairy Products Federation (ADPF) in 2004. In this part-time role he represents the common interests of dairy manufacturers, processors and traders of dairy products. For the past 25 years he has worked as a Management Consultant, initially with the Boston Consulting Group and then as a sole operator providing consulting and executive coaching services to a diverse range of clients in a wide range of industries.

Prior to this, Peter was a Research Scientist with the Victorian Department of Agriculture working on the control of invertebrate pests of pasture, and also taught Zoology at La Trobe University. He has a long established interest in the growing of mushrooms and truffles and is currently the President of the Australian Truffle Growers Association. Peter owns and operates a truffiere in Highlands, Central Victoria.

Peter has a Bachelor of Science with Honours, Doctor of Philosophy from La Trobe University, Masters of Business Administration from The University of Melbourne, and a Certificate in Executive Coaching from Sydney University.

Chris DiazADPF Representative

Chris joined MG in 2014 and is responsible for Business Operations including Supply Chain, and Logistics, Regional Manufacturing, Operational Excellence, Quality and Environment.

Prior to being appointed to his current role, Chris held senior positions including General Manager Manufacturing and Technical Excellence, and Group Technical Manager. Before joining MG, Chris was General Manager Operations at Fonterra Australia. He has also held a number of prominent roles at Foster, Balfours and Goodman Fielder in the areas of manufacturing, technical, continuous improvement and logistics.

Chris holds a Graduate Diploma and Master of Business and Technology from the University of NSW, as well as a Graduate Certificate of Management from Deakin University. Chris has also completed professional certificates in food management, food processing and lean systems (Lean Operational Excellence).

Fabrizio JorgeADPF Representative

Fabrizio joined Fonterra Australia in early 2016 as Director of Ingredients, responsible for dairy ingredients into the domestic and export markets. Fabrizio is a seasoned senior executive with over 20 years global experience in food and beverages, consumer goods and commodity markets having worked across Latin America, Europe, Africa, Middle East, Asia and Oceania.

Prior to joining the Australian operations, Fabrizio was accountable for Fonterra’s Ingredients & Foodservice business in Brazil, Argentina, Uruguay, Paraguay, Bolivia and Chile. Fabrizio led this complex region to its financial turnaround, tripling its sales turnover.

More recently, Fabrizio headed Fonterra’s ingredients sales in Southeast Asia, where he was accountable for over one million tonnes of volume for some of Fonterra’s largest and most strategic regional accounts.

Fabrizio is Brazilian born and of Italian descendent, speaks five languages and is an Alumni of Institute of Management Development (IMD) Lausanne, Switzerland.

Contact Details

Level 2 Swann House
22 William Street
Melbourne VIC 3000

Tel: (03) 8621 4200

Fax: (03) 8621 4280

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